Course Overview

About the Program

The Bachelor of Journalism and Mass Communication (BJMC) is a 3-year undergraduate program designed for students who aspire to build a career in media, communication, journalism, advertising, and public relations. The program provides a comprehensive understanding of mass media platforms, including print, broadcast, digital, and new media, while developing strong skills in reporting, writing, editing, public speaking, and multimedia production.

The curriculum blends theoretical knowledge with practical training, preparing students to excel in the dynamic world of media and communication. Students are exposed to:

• Journalism: News writing, editing, investigative reporting, media ethics.
• Mass Communication: Communication theories, media history, cultural studies.
• Digital Media: Social media management, online content creation, multimedia storytelling.
• Broadcasting: Radio and TV production, anchoring, scripting, voice-over.
• Advertising & PR: Brand communication, corporate communication, media planning.
• Film & Documentary: Basics of cinematography, scriptwriting, and film appreciation.
• Practical Training: Internships, live projects, media labs, and field reporting.

Eligibility Criteria 

• Completion of 10+2 (any stream) from a recognized board.
• Minimum aggregate marks: 45–50% (varies by institution).
• Admission may be merit-based or through university entrance tests.

Scope of the Program

Graduates of BJMC have diverse career opportunities across traditional and new-age media industries.

Career Opportunities include:

• Print Media: Journalist, reporter, editor, columnist, photojournalist. 
• Broadcast Media: News anchor, TV/radio presenter, producer, scriptwriter.
• Digital Media: Social media manager, content creator, digital strategist.
• Advertising & PR: Copywriter, brand manager, PR executive, corporate communication officer.
• Film & Entertainment: Assistant director, media researcher, documentary filmmaker.
• Corporate Sector: Corporate communication specialist, media consultant, trainer.

Industries Hiring BJMC Graduates: 

• Newspapers, Magazines & Publishing Houses
• Television & Radio Channels
• Digital Media Companies & Startups
• Advertising & Public Relations Agencies
• Film & Entertainment Industry
• Corporate Communication Departments
• NGOs, Government Information & Broadcasting

Future Prospects & Higher Studies 

• Postgraduate Options:
  • Master of Journalism and Mass Communication (MJMC)
  • MBA in Media Management or Marketing
  •  M.A. in Mass Communication, Public Relations, or Digital Media
• Professional Certifications: Digital marketing, graphic design, cinematography, film editing.
• Global Opportunities: BJMC graduates can explore international media houses, global advertising agencies, and online content platforms.

Benefits of Pursuing BJMC

1. Dynamic Career Choices: Opportunities in journalism, PR, advertising, digital media, and corporate sectors.

2. Hands-on Training: Real-world exposure through internships, workshops, and live media projects.

3. Creativity & Communication: Builds strong writing, presentation, and creative thinking skills.

4. Relevance in the Digital Era: High demand for skilled media professionals in today’s content-driven world.

5. Pathway to Higher Studies: Opens doors to specialized postgraduate programs and international careers.

6. High Impact Profession: Ability to influence society, shape public opinion, and drive communication.

Conclusion

The BJMC program is ideal for students passionate about storytelling, communication, media, and creativity. By combining academic learning with practical exposure, it prepares graduates for exciting careers in journalism, broadcasting, advertising, digital media, public relations, and corporate communication. With the rise of digital platforms and global media networks, BJMC graduates enjoy excellent career prospects and opportunities for growth worldwide.